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E.T. Reavis & Son: Going strong after four generations

E.T. Reavis & Son: Going strong after four generations

Local business E.T. Reavis & Son was recently awarded the 2013 Weakly County Business of the Year award. The award was presented by the by the Weakly County Chamber of Commerce. E.T. Reavis & Son is a family owned business that sells clothes, specializing in the sales of overalls. Owner Tom Reavis inherited the business from his great-grandfather, Elbert Reavis. Tom Reavis now runs the family business with his two sisters. E.T. Reavis & Son has been in the family for four generations and was first opened in 1890 purchased by Elbert Reavis in the year 1890. The economy has made owning a local, family-owned business difficult. However, Reavis has risen to the challenge and worked hard to ensure his business is profitable. His store is still thriving, even after four generations. The business previously sold all of the merchandise from their store location in downtown Dresden, but now mainly sells their clothing from the online website. Tom Reavis understood that business was moving to the internet and he needed to keep up with the rapidly changing market. When a customer gets on a computer and searches for “E.T. Reavis & Son” in the internet search bar, Reavis wants his business website to be on the very first page. “I strive for search engine optimization,” said Reavis. He sells to all 50 states, including Alaska and Hawaii. This year he plans to expand his clothing market to Canada to produce more business. His finished date for his market expansion to Canada is unknown. Reavis is also considering expanding his business market to Europe in the upcoming years. His only concern is the high price of international shipping might decrease the amount of European business and hinder his possible sales. Reavis explained if he did decide to sell his clothing do Europe, he would have to be selective about the countries he chooses to sell to because he wants to avoid internet scams. However, he has already shipped orders to Ireland and Australia. When asked about some of his interesting shipment orders of clothing, Reavis recalled when a new Super Mario video game had been released into the market. He laughed and remembered that people from all around the country were ordering overalls because they wanted to dress up like Mario for Halloween that year. E.T. Reavis & Son merchandise has been used as costumes in dance studios, Broadway and even on television.

(Published in The Press on 5.28.2013)

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