Viewership up for KET
Posted: Friday, May 4, 2012 8:00 pm
LEXINGTON, Ky. (AP) — Kentucky Educational Television is riding a wave of increased viewership driven by the popular “Masterpiece” series “Downton Abbey.”
The network’s programming director, Craig Cornwell, says viewership normally changes 2 percent or 3 percent from year to year, but in the year ending this past February, viewership soared by a record 33 percent.
Cornwell says viewership among women in the 18- to 49-year-old age range is up 168 percent during primetime, while among men in that group, the increase is 231 percent.
The network says Nielsen ratings for the final episode of “Downton Abbey,” which aired on Sunday nights from Jan. 8 through Feb. 19, show it averaged 8.1 million viewers nationwide. KET says Nielsen data indicate that while “Downton Abbey” attracted new viewers, the viewers returned for other programs, too.
Published in The Messenger 5.04.12