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Jiffy Steamer goes ‘pink’ to help fight breast cancer

Jiffy Steamer goes ‘pink’ to help fight breast cancer

Posted: Wednesday, June 2, 2010 8:01 pm

Jiffy Steamer Company offers a PINK Breast Cancer Awareness Line of its most popular steam products in order to help battle the second leading cause of cancer-related death in women, breast cancer.
Jiffy Steamer is a family-owned and operated garment steamer manufacturing company located in Union City. 
“Our company is committed to being a good corporate citizen and supporting our community,” said Clint Joiner, chief operating officer for Jiffy Steamer Co.
“In the fall of 2005, one of our family friends started the battle with breast cancer.  It was at that time that our focus turned to doing all we could to make a difference in the lives of those undergoing breast cancer treatments in our community.”
Bill Simrell’s family has owned and operated Jiffy Steamer since it first opened in 1940. For them, the devastation of breast cancer became a reality when the daughter of Simrell’s best friend was diagnosed with the disease when she was in her early 30s, a young mother of two pre-school age children.
“Beth turned the awareness light on for our family-owned company,” Simrell said.
“On Oct. 25, as we were learning what Beth had gone through in 22 hours of surgery to remove the tumor and reconstruct her breasts at Vanderbilt Medical Center in Nashville, we were also moving toward a commitment to help in the fight against breast cancer.”
Simrell and Joiner decided their weapon of choice in the breast cancer war would be their own product — commercial and home garment steamers for clothing care, sold in all 50 states and 48 foreign countries.
“Every time a pink steamer is sold at retail we will donate 10 percent of the price to fighting breast cancer on a local level to the Obion County Cancer Agency,” Simrell said, noting that 75 percent of the company’s customers are women.
The local cancer agency uses these funds 100 percent in the company’s home county as a way to offset burdensome travel costs, utilities, food and medical deductible payments for those undergoing treatments.
To read the full story of the Simrell family’s journey in the fight against cancer, visit www.jiffysteamer.com/breastCancer/story.asp.
To learn more about Jiffy Steamer Company and their all-American made steaming products, visit www.jiffysteamer.com.  For any questions or requests, please contact Monica Arnold, PR Director -Blue August- at monica@blueaugust.com.
Published in The Messenger 6.2.10

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