Just a Pinch Recipes recognized with awards
Posted: Wednesday, February 6, 2013 8:00 pm
At the close of its second year, recipe and social network Just A Pinch Recipes (www.justapinch.com) tallied 14 awards for site aspects including its online community, social networking, web design and digital newsroom.
The Messenger publishes recipes from its website in the Tuesdays Taste Tempters columns throughout the year.
The leadership team has also received several nods, including “Entrepreneur of the Year” three times. The industries offering the awards ranged from tech to PR to publishing.
The incredible engagement stats were a key factor in the social network’s recognition. In just two years, Just A Pinch has become the largest database of user-posted recipes on the Internet. Users call the site “Facebook for recipes” and spend upwards of 17 minutes per session with up to 40 percent visiting one to three times or more per day. That ranges from five to 8 1/2 hours on average per month, which rivals or even exceeds some of the largest horizontal social networks, including Facebook, Pinterest and others.
Looking ahead, Coupon Link Platform, the site’s proprietary coupon-to-ingredient-matching technology, positions Just A Pinch to become a leader in e-commerce. The application uses relational data to dynamically autopopulate coupons to recipe ingredients on any recipe page. Coupons remain tagged to ingredients as users add recipes to their digital grocery lists and online menu planners. Users may automatically print the associated coupons when grocery lists or individual recipes are printed.
Awards and accolades for the social network include: Davey Award: Community, Silver Award; W3 Awards: Social Networking, Silver Award; W3 Awards: Community, Silver Award; Pixel Award: Community, finalist; PR Daily: Best New Website, finalist; PR Daily: Best Digital Newsroom, finalist; MinOnline: Best Repurposing of Archived Content, finalist; Entrepreneur of the Year, NEXT Nashville; Startup of the Year, finalist, NEXT Nashville; MinOnline: Best Web Design, finalist; Entrepreneur of the Year, The City Paper; Entrepreneur of the Year, Nashville Post; MinOnline: Use of Social Media, Honorable Mention; and Tech25: One of the most innovative technology companies, Nashville Post.
More information about Just A Pinch and its awards may be found at www.americanhometownmedia.com.
Published in The Messenger 2.6.13