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Victoria’s Secret responds to ‘survivor bra’ petition

Victoria’s Secret responds to ‘survivor bra’ petition

Posted: Tuesday, February 5, 2013 8:00 pm

NEW YORK, NY — A breast cancer survivor and her daughter hand-delivered more than 118,000 petition signatures to Victoria’s Secret’s New York office on Thursday, asking the lingerie giant to make a line of “survivor” mastectomy bras to help breast cancer survivors feel beautiful again.
After delivering the signatures, Allana Maiden and her mother, Debbie Barrett, met with Tammy Roberts Myers, vice president of external communications for Limited Brands, Victoria’s Secret’s parent company, to share their ideas for a “survivor bra.” Ms. Myers then invited the mother and daughter to travel to the Ohio headquarters of Limited Brands for further discussions.
“If there’s anything I could tell the 118,000 people who’ve signed my petition right now, it’s that Victoria’s Secret is taking very seriously the comments from survivors and their families and friends who want to see ‘Survivor Bras’ in their stores,” said Ms. Maiden, after leaving the meeting. “I know their heart is in the right place and they want to do the right thing. Making this bra line would be a win for Victoria’s Secret and a win for survivors — there’s no downside. I think they see that now.”
Ms. Maiden started her campaign asking Victoria’s Secret for a “survivor line” of mastectomy bras after years of watching her mom, a breast cancer survivor, struggle to find bras that were pretty, affordable and a comfortable fit for her new shape.
“The petition clearly inspired a lot of research and legwork on the part of Victoria’s Secret,” Ms. Maiden added. “They’re really looking for more ways to support survivors. I can’t wait for our trip to Ohio to see what Victoria’s Secret may be able to potentially develop.”
“I’m so proud of Allana for starting this campaign,” said Ms. Barrett, Ms. Maiden’s mother and the inspiration for her campaign. “It’s been wonderful to see all this support and to have the chance to talk to Victoria’s Secret representatives about how much this amazing decision would mean to survivors of breast cancer.”
Ms. Maiden and Ms. Barrett delivered their signatures in the iconic striped pink Victoria’s Secret shopping bags, with signs that read: “118,000 ASK VICTORIA’S SECRET: MAKE BRAS FOR BREAST CANCER SURVIVORS.”  
As the daughter-mother duo met with corporate representatives, the company’s Facebook page was flooded with comments from consumers in support of “survivor bras.”

Published in The Messenger 2.5.13


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