UT offers new resources for local beef marketers

UT offers new resources for local beef marketers

Posted: Tuesday, September 11, 2012 8:00 pm

SPRING HILL — Consumer interest in purchasing local foods directly from the farmer has sparked interest among farmers in marketing beef and other meats, but the decision to delve into direct marketing of finished live animals for custom harvest or meat products is not an easy one, and neither is getting started in the business.
“Farmers interested or taking part in direct marketing face many challenges and risks including meeting regulatory requirements, identifying and reaching a market and understanding the potential to earn a profit or loss,” said Megan Bruch, marketing specialist with the University of Tennessee Extension’s Center for Profitable Agriculture.
“There are a lot of unknowns when producers consider and enter this new enterprise,” Bruch said. “While some producers seem to find success in direct marketing beef and as consumer demand for local products continues, we are getting more questions about this value-added agriculture venture.” Bruch cautioned that not all producers who take on this enterprise are successful.
UT Extension is leading an effort to help producers consider and improve value-added beef enterprises in Tennessee. Some educational workshops have already been offered and plans are underway for a series of webinars, more workshops and tours.
The center has also developed a means by which interested producers may join an ongoing discussion about value-added beef. By subscribing to the TN Value-Added Beef Google group, producers will receive emails with information about upcoming educational events and available resources. Producers will also be able to network with other farmers and industry partners by submitting questions or commenting on issues brought forth in the group.
Interested persons can automatically subscribe to the group by sending an email to TN-Value-Added-Beef+subscribe@googlegroups.com. Send the email from the address to which you would like the group messages to be sent.

Published in The Messenger 9.11.12

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