Preps will ‘Play On’ 24-7 television network
Posted: Friday, February 17, 2012 12:00 pm
PlayOn! Sports (PlayOn) has announced that it will launch the first nationwide network dedicated exclusively to high school sports, including a 24-hour television channel, and products for broadband, mobile and video-on-demand platforms.
PlayOn is the nation’s largest rights holder, producer, distributor and aggregator of high school sports events, and this groundbreaking initiative will create a high school destination for viewers, distributors and advertising partners.
Debuting in the fall of 2012, the network will provide comprehensive coverage of all boys’ and girls’ varsity sports, giving exposure to many of the 7.6 million high school students who participate in athletics. Annual attendance of high school events is more than three times that of college and professional sports combined, providing PlayOn with a robust and passionate fan base for the network.
The PlayOn High School Sports Network will feature:
• More than 15,000 hours a year, and growing, of live event coverage of regular season, postseason and championship events including marquee match-ups across all sports.
• Original and exclusive programming to complement event coverage, including original series, studio shows, news, documentaries and highlights.
• A linear television channel with a full 24-hour schedule and minimal repeats.
• A substantial library of assets for video-on-demand, broadband and mobile products.
•Access to a wide variety of sports and year-round programming including football, basketball, baseball, competitive cheer, cross country, golf, gymnastics, soccer, softball, swimming/diving, tennis, track and field, volleyball, water polo, weightlifting and wrestling.
PlayOn is uniquely positioned to launch a nationwide high school network due to its exclusive and extensive rights holdings, partnerships with state high school associations and relationships with hundreds of high schools that participate in its School Broadcast Program.
Currently, PlayOn annually produces more than 5,000 events, crowns 1,000 champions and generates more than 15,000 hours of live and on-demand event coverage from 21 states across the country.
In addition, schools participating in the School Broadcast Program annually produce more than 15,000 regular season sporting and school-related events such as news programs, meetings and graduations.
Over the next year, PlayOn anticipates expanding into over 30 states nationwide.
The PlayOn High School Sports Network will include broad multi-platform products for its distribution partners.
After the fall launch, the network will debut additional features including high-definition programming, regional feeds, and unique multi-screen television and broadband applications.
“More than 50 million Americans consider themselves high school sports fans, providing an enormous audience for the network” said Bo LaMotte, executive vice president of distribution at PlayOn.
Published in The WCP 2.16.12