Ranger obsolete in ’12

Ranger obsolete in ’12

The vehicle that once sat in the top spot in sales for its category will be rolling off the assembly line for the final time Thursday.
Ford’s small pick-up, the Ranger, will no longer be produced and will be ending its successful run that began with its launching in 1982.
According to Ronnie Alexander of Weakley County Motors in Martin, a Ford and Nissan dealer, the Ranger is taking the ax due to declining sales primarily stemming from its poor fuel efficiency and inability to compete with more fuel-efficient Japanese imports.
“The gas mileage is really the same as some of the larger trucks,” Alexander said. “The bigger trucks have about the same gas mileage at about 20-21 miles per gallon.”
He admits the news is not catching him off guard as most auto dealers received the word six to eight months ago, but the announcement is just now going public.
“We found out there would be no 2012 models. As far as parts and service, we have to keep them for up to 10 years, so it won’t be a problem getting parts for an older Ranger,” Alexander said.
He said with the increasing popularity of hybrid cars and the continuing push to streamline vehicles and make them more fuel efficient to meet EPA regulations, the Ranger has simply not been able to keep up in the race.
“There’s nothing high tech about the Ranger,” Alexander said. “They really just let it phase out. They let it run its course.”
Alexander did admit, however, that another model bigger than the Ranger yet smaller than the full-sized F150 would be coming out – the F100. This model will reportedly have a more competitive gas mileage.

WCP 12.20.11

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