Blackley relocates to UC
Posted: Tuesday, December 13, 2011 7:01 pm
By: Kevin Bowden, Business Editor
By KEVIN BOWDEN
Tennessee’s former oldest Chevrolet dealership has a new home.
When Blackley Motor Company opened for business in 1925, Calvin Coolidge was president, Austin Peay was Tennessee’s governor and the Chrysler Corp. was founded.
The New Yorker magazine debuted that year, F. Scott Fitzgerald published “The Great Gatsby” and Mount Rushmore was dedicated.
While there have been many changes over the past 86 years, one thing that hasn’t changed is the Blackley family’s dedication to quality customer service.
Blackley Chevrolet opened a second location in 2004, at 2110 West Reelfoot Ave. in Union City, and just recently relocated the Hornbeak operation to Union City.
The dealership thrived for decades at the intersection of North Main and West Main streets in downtown Hornbeak.
Dwight Blackley started the business, which survived the Great Depression, World War II, the high interest rates of the late 1970s and early 1980s, major economic recessions and an ever-changing market.
“We are prepared to enter the 21st century selling and servicing quality pre-owned vehicles,” Tim Blackley said.
He is the third generation of the Blackley family to run the auto dealership.
Warren and Dwight Blackley ran the dealership for years and in 1989 Tim Blackley graduated from the University of Tennessee at Martin with a business administration degree and returned to Hornbeak to take over the business after his father’s retirement.
“We feel that Blackley Motor Company fits into the auto sales industry in our marketing area for several reasons,” TIm Blackley said. “First, our niche is and has always been in having a broad variety of vehicles in varying price ranges. We try to keep vehicles in stock that will appeal to all income levels and needs of our potential customer base.”
He explained his full-service pre-owned dealership maintains a diverse inventory of vehicles ranging in price from $4,000 to $40,000.
“We have prided ourselves in having a variety of lenders that can accommodate most any credit challenge or need we encounter during the sales process,” Tim Blackley said. “Mostly, we are very customer oriented before, during and after the sale.”
He said his company’s Customer Satisfaction Index and Service Satisfaction Survey Index prove the dealership’s commitment to customer service at the time of a sale and after the sale.
One of the keys to achieving a high customer satisfaction rating has been Blackley Motor Company’s commitment to low pricing. Tim Blackley said the philosophy of his dealership is to keep prices low to keep customers coming back. Through low pricing and financing options, he said his sales staff is dedicated to making a customer and not just a sale.
It’s a strategy that has kept the dealership in business for going on nine decades.
The Blackley Motor Company location in Hornbeak has been completely transferred to Union City.
After opening the location on West Reelfoot Avenue, the dealership extended its sales model and pricing to the larger market and has been successful in providing quality late-model pre-owned vehicles to customers in the Union City area, according to Tim Blackley.
The dealership only recently moved its administration, repair shop and entire sales operation to Union City.
Bob Reavis is the general manager of Blackley Motor Company. There are six employees at the dealership.
The local dealership is open 8:30 a.m.-5:30 p.m. Mondays through Saturdays. The telephone number for Blackley Motor Company is 885-7773.
Because Blackley Motor Company does have a full-service repair shop at the dealership, every vehicle on the lot must be checked and any repairs made before it is put on the lot for sale.
“We have a repair shop and parts department on site and can perform maintenance, service and repairs on all domestic cars, trucks and most imports,” Tim Blackley said.
Surveying the more than 100-year history of America’s automotive industry, he said the country’s fascination with the automobile has evolved from it being a mere novelty to a necessity for most Americans. Tim Blackley said there are more than 250 million vehicles in use in America today.
“From our humble beginnings in 1925, Blackley Motor Company has seen the good, the bad and the ugly parts of the automotive industry,” he said. “Trends have changed, company leaders have changed, fads have come and gone over the 86 years and Blackley Motor Company has been involved in all the changes from our little corner of the world. Blackley Motor Company is capable of changing and adapting to these changes and is capable of moving forward in ways better than our competitors.”
Business Editor Kevin Bowden may be contacted by email at email@example.com.