‘Pennies from Heaven’ to benefit 4-H clubs

‘Pennies from Heaven’ to benefit 4-H clubs

Posted: Tuesday, November 22, 2011 8:01 pm

From Nov. 30 through Dec. 12, shoppers at the JCPenney store in Union City are invited to turn small change into “Pennies from Heaven” by rounding up their holiday purchases and donating the difference to Obion County 4-H.
The Obion County 4-H program is one of 1,100 organizations from across the country matched with a local JCPenney store that will benefit from the entire proceeds raised during the Pennies from Heaven campaign.
“It takes the support of our entire community to make it possible for more kids to be involved in a positive learning environment after school,” said Una Johnson, University of Tennessee Extension agent. “As customers shop JCPenney this holiday season, we hope they will keep this mission in mind so that the social and academic learning opportunities we provide during and after school will continue to be available to Obion County students.”
Through 4-H programming, students develop essential life skills such as responsibility, ethical decision making, citizenship, leadership, achieving goals, team work, communicating, making healthy lifestyle choices and building relationships. 4-H’ers have also developed skills designed to allow them to succeed in the work force. Teachers, principals and volunteer leaders have played huge roles in the success of this program,” Mrs. Johnson said. More than $1,000 was donated to the Obion County 4-H program during the latest round up campaign at the Union City JCPenney.
“For more than a decade, JCPenney has been deeply committed to helping kids spread their wings by making it possible for more students to participate in life-enriching afterschool programs,” said Jayne Adcock, store manager for JCPenney. “When we leverage the power of a penny to create opportunities for learning, we can make a positive difference in the lives of our future leaders.”
As the leading corporate advocate for the afterschool issue, JCPenney partners with leading afterschool organizations to make life-enriching afterschool programs accessible for working families. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, the Y, National 4-H, United Way and FIRST Robotics, JCPenney formalized its commitment to the afterschool cause by establishing the JCPenney afterschool fund, a 501(c)(3) non-profit organization. Since its inception, more than $100 million has been distributed to afterschool programs across every JCPenney community thereby making it possible for more kids to spread their wings.
For more information related to the Pennies from Heaven initiative, visit jcpenneyafterschool.org.

Published in The Messenger 11.22.11

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