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UT Extension workshop to help farmers market to consumers

UT Extension workshop to help farmers market to consumers

Posted: Tuesday, October 18, 2011 8:02 pm

SPRING HILL — Making direct marketing a profitable venture is a challenge, so the University of Tennessee Extension Center for Profitable Agriculture is offering an educational program to help farmers supply consumers’ growing demand for fresh and local foods.
“Direct Marketing Sense is a two-day educational workshop designed to help farmers get started in direct marketing or help them improve their existing enterprises,” says Megan Bruch, marketing specialist with the Center. “Topics covered in the workshop include business planning, marketing fundamentals, risk management, regulatory considerations, developing effective marketing materials, marketing on the Web and more.”
Direct Marketing Sense will be launched in three locations in November, December and January. Pre-registration is required. The program, which will offer the same curriculum in each location, will be held in Cookeville on Nov. 16 and 17, with an early registration deadline of Nov. 7; in Jackson on Dec. 7 and 8, with an early registration deadline of Nov. 28; and in Manchester on Jan. 10 and 11, 2012, with an early registration deadline of Jan. 3, 2012. Workshops begin at 8:30 a.m. and end at 4:30 p.m.
Early registration is $40 per person. Late registration is $50 per person. The registration fee includes workshop materials, sessions and lunch each day. A registration form and additional information are available on the Center’s website at http://cpa.utk.edu. Contact the Center with questions by calling (931) 486-2777 or emailing mlbruch@utk.edu.
Participation in Direct Marketing Sense is one option which fulfills the Tennessee Agricultural Enhancement Program workshop requirement for agritourism producers seeking the 50 percent cost-share level.
Direct Marketing Sense has been developed by the Center for Profitable Agriculture through agreements with and funded, in part, by the Tennessee Department of Agriculture and USDA Rural Development.

Published in The Messenger 10.18.11

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