Teenager featured in advertisement

Teenager featured in advertisement

Posted: Friday, April 29, 2011 9:52 am

A Greenfield 16-year-old Max Betts appears in a series of new print advertisements for Le Bonheur Children’s Hospital. The ads feature children who have been patients at the hospital.  
Max’s first visit to Le Bonheur was more than a decade ago. At 15 months old, he was diagnosed with cystic fibrosis, a disease that causes thick mucus to build up in the lungs and digestive tract.
“He wasn’t gaining weight and was getting lung infections,” said his mother Cindy Monroe.  
 Since his diagnosis, Max travels to Le Bonheur four times a year to see Dennis Stokes, MD, medical director of Respiratory Care, and Robert Schoumacher, MD, medical director of the Sleep Disorders Center at Le Bonheur. While there is no cure for cystic fibrosis, Max receives lung treatments to prevent infections.
A big fan of Le Bonheur, Max was excited to be asked to be part of the new advertising campaign. “The hospital is a fabulous place. We wouldn’t go anywhere else,” said Monroe.
The campaign photo shoot wasn’t the first time Max has shown support for his favorite  hospital. Upon special invitation from Stokes, who also teaches at the University of Tennessee Health Science Center, Max delivers speeches about cystic fibrosis to Stokes’ classes. In his speeches, Max tells future pediatric specialists what it’s like to be a young patient with cystic fibrosis.
“Max is a very upbeat person and enjoys educating others about cystic fibrosis,” said Monroe.  
Le Bonheur Children’s Hospital in Memphis, Tenn., is known for cutting-edge programs in
pediatric neuroscience, orthopaedics, critical care and cardiovascular services. Le Bonheur
treats more than 130,000 children each year in a 255-bed hospital that features state-of-the-art
technology and family-friendly resources. Serving as a primary teaching affiliate for the
University of Tennessee Health Science Center, the hospital trains more pediatricians than any
other hospital in the state. For more information, please call (901) 287-6030 or visit
www.lebonheur.org. Follow us on Twitter at www.twitter.com/lebonheurchild or friend us on
Facebook at www.facebook.com/lebonheurchildrens.   

wcp 4/28/11


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