Wellness initiative announced
Posted: Wednesday, March 2, 2011 8:01 pm
LOUISVILLE, Ky. (AP) — Health insurer Humana Inc. said recently it’s teaming with a South African company to offer a wellness program aimed at reducing its medical claims and lowering out-of-pocket health costs for its medical members.
Participants willing to work out and make healthy choices can get more than trimmer physiques or smaller health bills. They can score free or discounted airline tickets, movie tickets and music downloads through the rewards-based initiative.
Humana didn’t disclose financial terms of its joint venture with Discovery Holdings Ltd.
“This joint venture fits perfectly with Humana’s consumer-focused strategy that integrates health, wellness and lifelong well-being as our platform for future growth,” Humana Chairman and Chief Executive Michael B. McCallister said.
As part of its deal with Discovery Holdings, Humana said it will capitalize a new entity, HumanaVitality LLC, which will be based in Chicago. Discovery will hold a 25 percent stake in the new enterprise.
Humana also will acquire a 25 percent stake in the business of The Vitality Group, Discovery’s U.S. subsidiary.
Participation in the comprehensive wellness programs will be voluntary for Humana members, Humana spokesman Tom Noland said. At the outset, the initiative will be available to Humana’s approximately 3 million commercial members, he said.
Louisville-based Humana is weighing whether to expand the wellness offerings to its Medicare members, he said. The company has reaped big enrollment gains in its lucrative Medicare Advantage business, which offers government sponsored, privately run programs providing comprehensive health coverage for seniors.
Humana members choosing to participate will be given health assessments, then will be put on a “personal pathway” toward better health through improved diet and exercise, Noland said.
Published in The Messenger 3.2.11