Time for a business checkup

Time for a business checkup

Posted: Monday, January 17, 2011 6:01 pm

Have you reviewed your business goals for 2011?
Have you checked to see if your marketing strategy is current and on target
 Have you looked at your cash flow?
The first of the year is a great time to review your business operations to make sure they are running smoothly and productively, and if not, to make needed changes.
The Tennessee Small Business Development Center of Dyersburg State Community College can make a house call to diagnose problems and help you keep your business on track.
According to the TSBDC, Small businesses often fail because owners are unaware of the pitfalls that can prevent the business from growing and being successful. Often, small businesses are organized around the manager’s specific area of expertise, such as marketing, accounting or production. This specialized expertise often prevents the business owner from recognizing problems that may arise in other parts of the business.
 By doing an audit of key areas of the business, business owners can determine strengths and weaknesses, and work on making improvements. This should include seven critical business functions — basic planning, general bookkeeping and accounting practices, financial planning and loan proposals, sales and marketing, advertising and promotion, personnel, and production.
To schedule an appointment for a business specialist, contact TSBDC Director Maleia Lee at mlee@tsbdc.org or call (731) 286-3201.
 There is an initial well-business checkup fee of $25, which covers the cost of materials and an on-site evaluation.
 There is no charge for the prescription for improvement or for the plan for continued success through business counseling by the TSBDC.

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