WLJT and PBS launch new cell phone apps

WLJT and PBS launch new cell phone apps

Posted: Friday, January 14, 2011 8:01 pm

WLJT and PBS announced the App Store debut of the PBS App for iPhone and iPod touch, featuring more than 300 hours of free video, including full-length programs. 

Also launching was the PBS Antiques Roadshow game app, available for the iPad, iPhone and iPod touch, lets players virtually collect, appraise and bid on real antiques with new collectibles from different cities added regularly.

The PBS App for the iPhone and iPod touch features more than 300 hours of free video, including full-length programming from FRONTLINE, PBS Newshour, and others, as well as WLJT scheduling details, previews, and a new tune-in reminder calendar that can be synced with iCal. This app was developed by PBS and Bottle Rocket Apps  and comes on the heels of the already successful PBS App for iPad. 

“With a huge library from nearly 360 member stations and 1500 public media producers, WLJT and PBS are delivering a rich on-demand experience and is now one of the first broadcasters to bring full-length video to the iPhone,” said Jason Seiken, SVP, PBS Interactive, Product Development and Innovation. 

“There has been increasing demand for WLJT content on other platforms – the PBS video player averages 22 minutes viewing time per program among audiences 18+ and ranks 19th among video sites, with more than 104 million streams. ”

Based on the popular series, the Antiques Roadshow App brings out the expert collector and appraiser in every Roadshow fan. Dozens of unique game challenges let players collect and store hundreds of virtual antiques based on images of real objects and actual values. Players appraise and learn about each item’s history and value. Expert players can unlock a free play mode and scoop up extra rare items for their treasure chest. 

The PBS App is available for free from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.

The Antiques Roadshow App is available for $2.99 from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.

 wcp 1/13/11

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