Program to help farmers market to consumers

Program to help farmers market to consumers

Posted: Tuesday, September 21, 2010 8:01 pm

KNOXVILLE — Many farmers are interested in supplying consumers’ growing demand for fresh and local foods.
Making direct marketing a profitable venture is a challenge, however; and the University of Tennessee Center for Profitable Agriculture has developed a new educational program to help.
“Direct Marketing Sense is a two-day educational workshop designed to equip farmers interested in direct marketing or improving their existing enterprises with knowledge and skills to increase their potential for success,” says Megan Bruch, marketing specialist with the center.
“Topics covered in the workshop include business planning, marketing fundamentals, risk management, regulatory considerations, developing effective marketing materials, marketing on the Web and more.”
Direct Marketing Sense will be launched in three locations in 2010. Pre-registration is required, and attendees have their choice of three locations and dates:
• Cookeville, Oct. 5 and 19, with an early registration deadline of Friday.
• Spring Hill, Oct. 14 and 28, with an early registration deadline of Oct. 4.
• White Pine, Dec. 1 and 2, with an early registration deadline of Nov. 22.
All workshops begin at 8:30 a.m. and end at 4:30 p.m. local time each day.
Special introductory registration rates are being offered for these initial workshops. Early registration is $40 per person. Late registration is $50 per person. The registration fee includes workshop materials, sessions and lunch each day. A registration form and additional information are available on the Center for Profitable Agriculture website: http://cpa.utk.edu. Contact the center with questions by calling (931) 486-2777 or e-mailing mlbruch@utk.edu.
Participation in Direct Marketing Sense is one option that fulfills the Tennessee Agricultural Enhancement Program workshop requirement for agritourism producers seeking the 50 percent cost-share level.
Direct Marketing Sense has been developed by the Center for Profitable Agriculture through agreements with and funded, in part, by the Tennessee Department of Agriculture and USDA Rural Develop-ment.
The Center for Profitable Agriculture is a partnership of UT Extension and the Tennessee Farm Bureau Federation.

Published in The Messenger 9.21.10

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