Fred’s stores continue ‘Hero Hats’ fundraiser

Fred’s stores continue ‘Hero Hats’ fundraiser

Posted: Monday, September 6, 2010 8:45 am

The Messenger 09.06.10
Each year since 2002, Fred’s Hometown Discount Stores have commemorated the fallen heroes of 9/11 through a fundraiser for the emergency teams that serve their store locations.
Through Sunday, stores are selling “Hero Hats” for $1 each, with all proceeds going to selected emergency teams around store locations.
All operating profits from store sales that take place on Saturday — the anniversary of the 9/11 terroristic attacks — will also be donated.
“Hero Hats” are personal signs that customers pay $1 to sign and hang in the window of their Fred’s store in visible support of their emergency teams. District managers in each market select the designated emergency organizations, generally the response teams that would come to the store in the event of an emergency.
Since the promotion began in 2002, Fred’s has raised and donated more than $1.6 million dollars for local fire, police and sheriff’s departments. In 2009, Fred’s raised more than $314,000.
“Our ‘Hero Hats’ program is the best way for us to remember the tragic events of Sept. 11, to honor all the fallen heroes and to show our appreciation of the emergency teams who continue saving lives everyday,” said Ursula Roman, marketing director for Fred’s Inc. “The anniversary of the tragedies in New York, Washington D.C. and Pennsylvania just seems like the appropriate time of year to make this gesture of appreciation.”
For more information, visit the company’s website at www.fredsinc.com.

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