Skip to content

Fashion week underlines Berlin’s rising status

Fashion week underlines Berlin’s rising status

Posted: Thursday, January 21, 2010 8:01 pm

BERLIN (AP) — Young designers showed off edgy new clothing on Wednesday as Berlin’s fashion week opened, an event that underlines the German capital’s hopes of establishing itself as a fashion power.
About 30 designers are expected at Mercedes-Benz Fashion Week Berlin, which is only three years old.
Beyond Paris, New York and Milan, there are now dozens of fashion weeks across the world. Event organizers say Berlin — which has grown consistently since its start in 2007 — is now the fifth-largest.
It is dominated by German designers, but has international flair.
Berlin designer Bernadett Penkov was among those who showed off her creations on Wednesday, with thumping music propelling models down the runway.
Military uniforms provided the inspiration, but Penkov kept the look soft and feminine. Brown, tan and black fabrics made up coats, flowy dresses and suits.
Anja Gockel, a Mainz, Germany-based designer, said her 14-year-old label is participating in its second Berlin fashion week after her summer show bolstered her belief in Berlin’s fashion power.
“I have to admit, I had great doubts about Berlin as a fashion capital,” she said — “too little glamor, too gray.”
Then her show was a hit.
“My sales went up dramatically, despite the economic crisis,” she said.
“In comparison to other fashion weeks, Berlin is cool, new, edgy and trendy,” Gockel said. “Milan, Paris, London and New York are well-established fashion events. Established means no big surprises, and no big surprises means boredom.”
Event sponsor Mercedes-Benz is involved in 26 different fashion weeks, but Berlin is special, said Anders Sundt Jensen, a vice president.
“Berlin is a city which develops dramatically,” he said. “This city is continuously on the move, and that’s what makes it extremely exciting and fascinating.”
Published in The Messenger 1.21.10

Leave a Comment