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Steve’s Jewelers adds PANDORA

Steve’s Jewelers adds PANDORA

Posted: Monday, November 24, 2008 11:19 am

The Messenger 11.24.08

PANDORA jewelry is a perfect fit for Steve’s Jewelers in Union City.
Steve and Missy Emrich, owners of Steve’s Jewelers, recently received a visit from James Hoefker of PANDORA, who traveled to Union City to personally welcome the local jeweler to the PANDORA family of retailers.
Hoefker told the Emrichs that he’d never had a store approved so quickly. Steve’s Jewelers is an exclusive Silver Level Dealer, with the closest equal being nearly 80 miles south.
The Emrichs said they are honored to bring such a prestigious brand to their customers.
“Customizing jewelry is Steve’s Jewelers main focus. PANDORA fits right into our philosophy that your jewelry should reflect your personality and unique style,” Mrs. Emrich said. “PANDORA evolves with you and allows you to build an affordable, unique jewelry wardrobe.”
She said it is easy to understand why Steve’s Jewelers has chosen to become part of such a “fun, fashion-forward and socially conscious brand.”
PANDORA was founded in 1982 by goldsmith Per Enevoldsen and his then-wife, Winnie. Launched in 2000, the company’s core product is a bracelet in silver or gold, with charms sold separately. New charms are added to the assortment regularly. The bracelets can be personalized by the wearer through the addition of more than 600 charms — one for every unforgettable moment in a woman’s life.
The charms are crafted entirely by hand using only 14K gold and sterling silver, some accented with precious stones. Several charms are handcrafted of famous Murano glass. PANDORA designs, manufactures, markets and sells handmade jewelry all over the world.
PANDORA jewelry is an affordable luxury that can work within every budget. For example, charms range from $25 to $1,100, depending on whether they are crafted from sterling sliver or 14K gold and include precious gems. The PANDORA collection also includes a wide selection of necklaces, rings, earrings and other items. The jewelry, like the charms, is fashioned from 14kt gold or sterling silver with brilliant-cut diamonds, gemstones and various colored stones. Rings start at $25 and earrings are available from $35.
The PANDORA Web site at provides a wealth of information on the complete jewelry line, as well as showcases the latest collections. Another feature found online is the PANDORA Club. Becoming a member is free and easy. Once signed up, members can virtually assemble their own charm bracelets. They can create a printable Wish List of charms and other PANDORA jewelry. Club members also have the option of receiving an e-newsletter with all the latest news about PANDORA products, including new editions of charms.
PANDORA takes great pride in its philanthropic efforts. Its Charmed Giving program supports several national charities and international causes, including generous contributions to Susan G. Komen for the Cure, Canadian Breast Cancer Association and Habitat for Humanity, the latter through the Hurricane Gulf Coast recovery efforts to aid those who were adversely affected by Hurricane Katrina. In 2008 alone, PANDORA has committed to donating more than $300,000 to these and additional organizations.

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