BlueCross Wins 2008 WebAward
Posted: Monday, September 29, 2008 11:32 am
CHATTANOOGA, Tenn. — For the second year in a row, the Web Marketing Association has awarded BlueCross BlueShield of Tennessee with its Outstanding Web Site honor.
More than 2,400 sites from 45 countries competed in the 12th annual WebAward competition, which judges sites based on innovation, interactivity, navigation, copywriting and use of technology. Only three insurance Web sites were awarded the honor of Outstanding Web Site.
“Winning this award for the second year in a row is an honor and confirms our commitment to providing our members with the best possible Web experience,” said Trevin Bernarding, director of e-business development for BlueCross. “Providing information in a clear, simple and constructive way without sacrificing visual appeal is essential to our design process.”
The Web Marketing Association strives to improve the quality of internet marketing and Web site promotion by setting a high standard for online development. The WebAward honors the best Web Sites in 96 industries.
BlueCross BlueShield of Tennessee is the state’s oldest and largest not-for-profit health plan, serving nearly 3 million Tennesseans. Founded in 1945, the Chattanooga-based company is focused on financing affordable health care coverage and providing peace of mind for all Tennesseans. BlueCross serves its members by delivering quality health care products, services and information. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s Web site at www.bcbst.com.