Campaign urges life jacket usage

Campaign urges life jacket usage

Posted: Thursday, July 31, 2008 10:14 pm

The Tennessee Wildlife Re-sources Agency will bring its “Wear It Tennessee!” campaign to Paris Landing State Park and Kentucky Lake Saturday and Sunday. TWRA is partnering with the U.S. Coast Guard, the National Safe Boating Council and other national groups this summer to increase life jacket wear. The campaign launched Me-morial Day weekend. A new, customized Yamaha AR-230, donated by the company and manned by trained staff, was presented at an event on Percy Priest Lake. The trip to Kentucky Lake is the latest of special appearances this summer by the boat and its crew. A total of 1,200 inflatable life jackets will be given away until Labor Day, free of charge, to boaters who pledge to wear them at all times while boating. “We are looking forward to our visit to Paris Landing and Kentucky Lake,” said Betsy Woods, TWRA Boating Coordinator. “The project has been well-received and we hope to visit with as many boaters as we can in our trip.” The effort uses a full range of marketing strategies and tools, including radio and theater advertising, signage at boat ramps and marinas, and events. “Wear It Tennessee!” stresses the advantages of modern styles of life jackets. The “Wear It Tennessee!” boat is scheduled to launch at noon on Saturday at Paris Landing State Park Marina and be on the lake until dusk. On Sunday, the crew will be on the lake by 11:30 a.m. until mid-afternoon. The brightly-colored boat has the “Wear It Tennessee!” slogan very visible on its sides. Life jackets are considered the single best way to reduce recreational boating deaths, but only if boaters and anglers habitually wear them instead of simply carrying them on the boat. According to 2006 statistics released by the U.S. Coast Guard, close to 90 percent of boaters who drowned were not wearing life jackets. Published in The Messenger 7.31.08

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