Consumers prefer extra vacation over extra pay

Consumers prefer extra vacation over extra pay

Despite all of the attention and media coverage that the federal tax rebate has secured, Americans say that it’s not more money, but more time they prefer to have.
According to AAA’s April Travel Pulse™ Survey, 62 percent of AAA members would choose an extra week’s vacation time over an extra week’s pay.

Key Findings:

· Nine in 10 members (88%) indicate they trust the recommendations of a friend or family member when considering vacation destinations. In addition, half of members say they trust recommendations from a travel agent (54%) and information in travel guide books (52%); 30% said they trusted articles in print or broadcast media; and 28.1% said they trusted destination websites.
· When given the choice, six in 10 members (62%) indicate they would choose an extra week of vacation time while four in 10 (38%) would choose an extra week of pay.
· Australia / New Zealand (29%) tops the list of foreign travel destinations and the Grand Canyon (31%) tops the list of domestic travel destinations that members indicate they would like to travel to in the next three years.

What are the top 3 foreign travel
What are the top 3 domestic travel
destinations that you would like to
destinations that you would like to
travel to in the next 3 years?

travel to in the next 3 years?

Australia / New Zealand
28.60%
Grand Canyon
31.20%
Italy
28%
San Francisco
23.10%
England
24.30%
Las Vegas/Reno
22.80%
Ireland
17.10%
Great Smoky Mountains
18.90%
Greece
17%
Florida Keys
18.40%
France
14.50%
New England
18.30%
Germany
12.70%
Seattle
16.60%
Bahamas
10.60%
New York City
15.50%
Canada
10.40%
Niagara Falls
12.90%
Costa Rica
10.20%
San Diego
12.10%

· Eight in 10 members (79%) indicate they are pleased to see a travel destination they have visited gain media coverage in TV, newspapers, and magazines that reflects the experience they had. On the contrary, two in 10 (21%) say they are “disappointed” to see media coverage of a travel destination they’ve visited because they feel sudden media interest and an increase in visitors will “spoil a good thing.”

“These findings reflect that Americans feel their vacation time is ‘untouchable’ and remains extremely important to all of us. Because it is so central to our well-being, we want a vacation with no worries and no glitches. That’s why we look to trusted sources to help us make the best choices,” said Teresa Hildebrand, vice president, Travel, AAA Auto Club South.
(This survey is one of a monthly series of Travel Pulse reports. It is based on online surveys of approximately 500 AAA members in Fla., Ga. and Tenn. and its margin of error is plus/minus 4.4 percentage points. To view the complete survey, please click on https://portal.aaasouth.com/marketing/RADAR/PGR/TPS/TPS-2008-04.pdf.)

AAA Auto Club South is the fourth largest affiliate of AAA, with 80 branch offices serving more than 4.1 million members in Florida, Georgia, West and Middle Tennessee, and Puerto Rico. Since its founding in 1938, AAA Auto Club South has worked to protect and advance freedom of mobility and improve travel safety.
Posted 5.8.08

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