Consumers prefer extra vacation over extra pay
Despite all of the attention and media coverage that the federal tax rebate has secured, Americans say that it’s not more money, but more time they prefer to have.
· Nine in 10 members (88%) indicate they trust the recommendations of a friend or family member when considering vacation destinations. In addition, half of members say they trust recommendations from a travel agent (54%) and information in travel guide books (52%); 30% said they trusted articles in print or broadcast media; and 28.1% said they trusted destination websites.
What are the top 3 foreign travel
travel to in the next 3 years?
Australia / New Zealand
· Eight in 10 members (79%) indicate they are pleased to see a travel destination they have visited gain media coverage in TV, newspapers, and magazines that reflects the experience they had. On the contrary, two in 10 (21%) say they are “disappointed” to see media coverage of a travel destination they’ve visited because they feel sudden media interest and an increase in visitors will “spoil a good thing.”
“These findings reflect that Americans feel their vacation time is ‘untouchable’ and remains extremely important to all of us. Because it is so central to our well-being, we want a vacation with no worries and no glitches. That’s why we look to trusted sources to help us make the best choices,” said Teresa Hildebrand, vice president, Travel, AAA Auto Club South.
AAA Auto Club South is the fourth largest affiliate of AAA, with 80 branch offices serving more than 4.1 million members in Florida, Georgia, West and Middle Tennessee, and Puerto Rico. Since its founding in 1938, AAA Auto Club South has worked to protect and advance freedom of mobility and improve travel safety.