Pink bags to benefit fight against breast cancer
The Messenger 05.05.08
The simple act of spring cleaning this season can contribute to the fight against breast cancer.
Berry Plastics Corp., a leading manufacturer and marketer of trash bags and other plastic packaging products, is introducing the i Commit™ brand — a unique stand-alone product line that will contribute a portion of every sale to charity.
The first i Commit product is trash bags to benefit Susan G. Komen for the Cure, the world’s largest breast cancer organization, and will incorporate Komen’s signature pink color into the product. The i Commit brand trash bags are available at select major retailers with a suggest retail price of $3.48 to $4.99.
“With i Commit, one of the most commonly used consumer items — trash bags — has the potential to make a dramatic difference in the fight against breast cancer,” said Ira Boots, chairman and CEO of Berry Plastics Corp. “We couldn’t ask for a more worthy first partner for the i Commit program than Susan G. Komen for the Cure.”
Through July 31, Berry Plastics will donate 25 cents for each specially-marked package of i Commit trash bags sold. The minimum guaranteed donation is $100,000 and there is no maximum cap.
“We at Berry Plastics are in a position to make a significant difference for charities that are working hard to make a difference in the world,” Boots said. “Our philosophy is to be engaged in causes that our customers care about and causes that support people helping themselves.”
Berry Plastics’ i Commit premium trash bags will be sold in four different specially-marked packages: the 13-, 30- and 39-gallon drawstring packages and the eight-gallon twist tie package. The 30- and 30-gallon drawstring trash bags will be black with pink drawstrings and the 13-gallon bags will be white with pink drawstrings. The eight-gallon twist tie bags will be entirely Susan G. Komen pink.
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