Pink bags to benefit fight against breast cancer

Pink bags to benefit fight against breast cancer

The Messenger 05.05.08

The simple act of spring cleaning this season can contribute to the fight against breast cancer.
Berry Plastics Corp., a leading manufacturer and marketer of trash bags and other plastic packaging products, is introducing the i Commit™ brand — a unique stand-alone product line that will contribute a portion of every sale to charity.
The first i Commit product is trash bags to benefit Susan G. Komen for the Cure, the world’s largest breast cancer organization, and will incorporate Komen’s signature pink color into the product. The i Commit brand trash bags are available at select major retailers with a suggest retail price of $3.48 to $4.99.
“With i Commit, one of the most commonly used consumer items — trash bags — has the potential to make a dramatic difference in the fight against breast cancer,” said Ira Boots, chairman and CEO of Berry Plastics Corp. “We couldn’t ask for a more worthy first partner for the i Commit program than Susan G. Komen for the Cure.”
Through July 31, Berry Plastics will donate 25 cents for each specially-marked package of i Commit trash bags sold. The minimum guaranteed donation is $100,000 and there is no maximum cap.
“We at Berry Plastics are in a position to make a significant difference for charities that are working hard to make a difference in the world,” Boots said. “Our philosophy is to be engaged in causes that our customers care about and causes that support people helping themselves.”
Berry Plastics’ i Commit premium trash bags will be sold in four different specially-marked packages: the 13-, 30- and 39-gallon drawstring packages and the eight-gallon twist tie package. The 30- and 30-gallon drawstring trash bags will be black with pink drawstrings and the 13-gallon bags will be white with pink drawstrings. The eight-gallon twist tie bags will be entirely Susan G. Komen pink.

, , , ,

Leave a Comment