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Lowe’s supports campaign for MDA

Lowe’s supports campaign for MDA

The Messenger 03.10.08

The Muscular Dystrophy Association has announced a new partnership with Lowe’s that will make it one of the largest supporters of MDA’s Shamrocks Against Dystrophy Campaign.
Every Lowe’s store in the United States will now participate in the annual initiative to battle neuromuscular diseases.
In past years, individual Lowe’s stores across the county participated in the annual Shamrocks campaign on a store-by-store basis. Participating stores raised $940,000 last year and more than $2.6 million since 2001 through the support of customers and local businesses. Now, more than 1,525 stores will take part in encouraging their local communities to contribute to the cause.
“For years, Lowe’s stores have been fighting to make a difference for MDA children,” said Mike Brown, executive vice president of store operations at Lowe’s. “By extending the Shamrocks Against Dystrophy campaign to all our U.S. stores, now every Lowe’s employee can help move research forward, fund much-needed tools and experience the joy of giving these spirited youngsters the chance to experience summer camp the way every child should.”
Now through St. Patrick’s Day, Lowe’s customers may make $1 and $5 donations to help send children to MDA summer camp and bring help and hope to the millions of Americans affected by muscle-wasting diseases. Stores that have sold and displayed the familiar green and gold MDA Shamrocks in the past will continue the colorful tradition, while those stores participating in the program for the first time will provide a Lowe’s Shamrocks Honor Roll poster for patrons to sign after making a donation.
“Lowe’s commitment to community has inspired it to become one of the biggest supporters and sources of success of the Shamrocks program,” MDA national chairman Jerry Lewis said. “MDA is thrilled the company has decided to take its support of Shamrocks Against Dystrophy nationwide. We’re excited to have Lowe’s onboard as we fight to put an end to muscle-wasting diseases.”
Last year, Shamrocks raised more than $14 million to fuel MDA’s programs of worldwide research, services and education. Funds support some 225 MDA clinics, 38 of which are designated as MDA/ALS centers; they provide more than 4,000 youngsters every summer with an unforgettable week at MDA summer camp and help offset costs in the purchase of wheelchairs and other equipment.
Internationally-renowned singer and Shamrocks Against Dystrophy chairperson Maureen McGovern leads the popular MDA tradition, the nation’s largest charity-related fundraiser associated with St. Patrick’s Day. The Shamrocks program is now in its 25th year of working toward therapies and cures for the diseases covered by the association.
MDA is a voluntary health agency working to defeat more than 40 neuromuscular diseases. The association’s programs are funded almost entirely by individual private contributors.
To learn more about MDA or the Shamrocks program, call (800) 572-1717 or visit www.mda.org.

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