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Soybean Checkoff Farmer-Leaders Select Executive Director

Soybean Checkoff Farmer-Leaders Select Executive Director

ST. LOUIS (Jan. 29, 2008) – Farmer-leaders of the soybean checkoff recently hired Lisa O’Brien to serve as executive director of the United Soybean Board (USB) and soybean checkoff. In her new role, O’Brien will be responsible for day-to-day administration of all contracts related to the soybean checkoff, as well as outreach with directors, Qualified State Soybean Boards (QSSBs), contractors and staff. O’Brien’s responsibilities will commence March 1, 2008.

“I’m excited about being selected as USB’s new executive director,” says O’Brien. “Coming from a non-for-profit organization, I was drawn to USB because of the time and effort farmers give to benefit the overall industry. Also, it’s an unprecedented time to be in agriculture, particularly as you look at the new innovations and technologies that are emerging.”

O’Brien has spent the past fifteen years of her career in managerial positions. She was recently employed as executive director of the world renowned Susan G. Komen for the Cure St. Louis Affiliate.

She also served as executive director for Clayton Chamber of Commerce (Clayton, Mo.) as well as a business manager for Marsh, a Videojet Company, which retails coding and marketing equipment supplies.

“I’ve been learning a lot about the structure of USB and its impact on the soybean checkoff,” says O’Brien. “I’m looking forward to beginning my responsibilities in March and becoming part of what makes this organization critical to the success of America’s soybean farmers.”

O’Brien holds a Masters of Arts in Marketing from Webster University in St. Louis. She earned a Bachelors of Science in Business Management from William Jewell College in Liberty, Mo.

USB is made up of 68 farmer-directors who oversee the investments of the soybean checkoff on behalf of all U.S. soybean farmers. Checkoff funds are invested in the areas of animal utilization, human utilization, industrial utilization, industry relations, market access and supply. As stipulated in the Soybean Promotion, Research and Consumer Information Act, USDA’s Agricultural Marketing Service has oversight responsibilities for USB and the soybean checkoff.
Posted 1.30.08

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