NECCO unveils new sayings on Valentine heart candy
REVERE, Mass. (AP) — Personal relationships can go through hot and cold spells just like the weather — a sometimes harsh reality illustrated by this year’s new sayings on the New England Confectionery Co.’s traditional Valentine’s Day heart candies.
NECCO said Wednesday that its Sweethearts Conversation Hearts will include the weather-themed phrases “Melt My Heart,” “In A Fog,” “Chill Out,” “Cloud Nine,” “Heat Wave,” “Sun Shine” and “Get My Drift.”
The sayings “highlight the excitement and unpredictability of the day-to-day change of weather and people’s love lives,” NECCO marketing manager Lory Zimbalatti said in a statement.
This year’s 10 new sayings also include nature-inspired phrases “Wild Life” and “Nature Lover” and the saying “Do Good.”
The Revere-based company has been making Sweethearts Conversation Hearts since 1866 and in the 1990s began introducing different themes. NECCO also makes Necco wafers and Clark bars, with manufacturing plants in Revere and Pewaukee, Wis.
NECCO is being sold to a group of investors under a deal announced Dec. 28. Terms of the sale to a group led by American Capital Strategies Ltd. weren’t disclosed.
Published in The Messenger 1.14.08